Amazon is the most powerful competitor when it comes to e-commerce market of fashion. A new company appeared a few years ago, and it is expected to give Amazon a tough time. The name of this new company is Fabletics. It was founded by Hollywood star Kate Hudson. The company has effectively used “reverse showroom technique” and activewear to run a successful business. It uses membership of the customer and his preferred brand to sell products.
Years ago, high values brands were defined by their price and product quality. It is no longer the case. Today, there are new elements which are more important. They include unique designs, excellent customer service, flashing effects, awesome service, and popularity. Fabletics has used these elements to become as successful as Apple and Warby Parker. The company now has seventeen outlets operating in different states of America.
The company’s General Manager said that Fabletics is developing reimagined and high-value brands from the day it was created. He further added that Fabletics uses the customer membership to provide tailored services and bring latest fashion trends to the stores. Businesses can only make customers happy when they what the customer wants.
During last ten years, numerous businesses were launched but all of them failed. Customers would visit their stores but not choose to them. They bought the products from other places with low prices. Fabletics is going the opposite way. It has made browsing a positive thing for its business. Fabletics believes in developing relationships with its customers. The company avoided using the pop-up store to make it’s more reliable for customers. Fabletics participated in numerous activities and events for understanding the local market. Fifty percent of the customers visiting Fabletics’s stores are the members, and twenty-five percent more of them become members. When the customer is trying an article, the article automatically goes into the shopping cart of that customer. Fabletics kept retail separate from other things so people can purchase products from shops of their choice.
Fabletics took special care about providing the right information to its customers in every form. It is a fact that customers prefer a company which gives the correct information in both digital and physical form. Fabletics uses the digital information for making the decision about keeping what products at the stores. It is necessary as trends are continuously changing. The company uses different types of sources to collect this information.
Fabletics is receiving good reviews from its customers. Teri Hutchen is one of those customers that love the Fabletics is doing the business. She became a member of Fabletics in 2016, and she was immediately asked to fill a comprehensive survey which inquired about her outfits and workout plans. Each month, the company selects an outfit for her which is based on the information she provided on the survey. Tori says that the product quality of Fabletics is excellent. For only fifty dollars, she is receiving many styles. The customer service is good, and the website is user-friendly.