For one to protect his own reputation, it is important for him to keep up with every mention of his brand. While this may sound very tiring and extreme, it is also important because the success of an individual depends on the reputation of him and his company brand. Also, one does not have to try to track everything all the time. However, it is important that every mention of the brand is known about so that the company owner is able to find any potential damages to his brand. After all, it is easy for someone to say something and it causes a ripple effect that brings his company down.
The task of checking every site and forum for each mention of the brand is actually impossible. This is why there are tools that are available for the user to use. When one uses a tool, then he will be notified of every mention from every website without him having to look for every conversation. For one thing, a mention of his brand can appear anywhere. It could also show up in discussions that are not relevant to the brand. For one thing, someone may feel the need to mention the brand for various reasons.
With the tools for online reputation management, every mention of the brand will be brought to the user. This will help the user or business owner be proactive in his reputation management. If there is a legitimate concern that is brought up to the public, then it is important for the business owner to address the concern so that the public will be happy including the one who brought up the concerned. Once there is enough said to alleviate the concerns of the public, then everyone will likely be happier including the business owner.