The Internet is becoming increasingly important to all aspects of life for the people of Brazil as Jose Henrique Borghi of Mullen Lowe Brasil explains the nation is now a leader in Internet use across the world. Jose Henrique Borghi points to figures detailing the average daily use of the Internet in Brazil as the second largest in the world at 3.3 hours of Internet use per person in Brazil; the only nation with higher average daily levels is The Phillippines where average daily usage has reached around 3.7 hours per day.
Social media is also playing a major role in the development of advertising industry as the Mullen Lowe ad agency has been playing an important role in the development of Instagram and other social media platforms as an important advertising and marketing tool. The use of Instagram by Brazilians is amongst the highest level of usage in the world with the Carnival period of just five days reached more than 140 million users and consists of around 60 percent of the global use of the platform in the same period of time.
Jose Henrique Borghi has been one of the iconic leaders of the Brazilian advertising industry with a history dating back to his first days as an advertising creative before embarking on the establishment of his own ad agency now linked to the Mullen Lowe global agency. Under the leadership of Jose Henrique Borghi the Mullen Lowe Brasil brand has expanded to include offices in Sao Paulo and Brasilia where the creatives combine their skills to create campaigns including the popular CAIXA banking ads using the “Once Again” song by Renato Russo.
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