Omar Yunes; a Mexican franchisee representing Sushi Itto, won the Best Franchisee of the World (BFW) competition that was held in Florence, Italy, for his excellent representation. Sushi Itto is a leading Japanese food chain that was started by Omar when he was 21 years old. He currently has 13 franchised units in Puebla, Mexico City, and Veracruz that represent 10 percent of the brand’s units. Omar’s award led the brand to the international level, and contributed to the advancement from the olden days when Mexican franchises were only recognized at the regional level.
Representatives from 34 countries including France, Mexico, Portugal, Brazil, Argentina, Italy, and Hungary attended the 2015 edition of the competition. The franchisees were evaluated based on their effect on the network instead of the brand. The aspects considered included their knowledge contributions, their influence on the network, the savings they have implemented, their invoice amount, employee motivation, and the improvements they have suggested for the model.
Omar attributed his win to the employees in the units he represented for being innovative and managing the brand productively. He was awarded the highest prize because he has contributed significantly in the franchise relationship issue. Omar has also contributed in better information management and the improvements he has done to the brand. Benjamin Cancelmo; the Sushi Itto Chief Executive Officer, said that they considered the awards as the manifestation of the combined efforts to provide excellent services to their clients including their unique hospitality and the exceptional flavor.
As an entrepreneur, Omar has developed a working strategy for his brand and an effective board to implement the business strategies. He has also created jobs for the over 400 employees who work in the 13 units. While his family is recognized for their participation in politics, Omar is working out his way to be a leading entrepreneur in Mexico and the world. As an innovator, team leader, and motivator, Omar continue to make his brand feature as one of the top brands in the world. His future focus is to grow the brand by increasing the units in other parts of the country.