One of the largest financial services companies in Brazil, is Bradesco. Bradesco is the Brazil based banking company that was founded in 1943 in Marilia, since then it has grown into an international company with offices in Luxembourg, Hong Kong, Mexico, Tokyo, Grand Cayman, and Buenos Aires. Bradesco encourages the upward mobility of its existing employees and creates an environment that supports this. Luiz Carlos Trabuco Cappi is known for his laid back and humble style, has had a unique journey up to this point.
Graduating from the University Of Sao Paulo (USP), with a degree in philosophy, Luiz Carlos Trabuco Cappi initial position with Bradesco was a bank clerk back in 1969, in his and Bradesco home town of Marilia. Luiz Carlos Trabuco Cappi was a bank clerk for two years, before moving to Sao Paulo in 1971, and was promoted to be the Director of Marketing. Luiz Carlos Trabuco Cappi, as the Director of Marketing, understood the importance of having a good reputation in the public eye, and this can best be achieved by having a good relationship with the media. Luiz Carlos Trabuco Cappi is noted for modernizing the bank’s culture to embrace the media, and encourage a more transparent culture, and media friendly company.
In 1992 Luiz Carlos Trabuco Cappi, after being the Director of Marketing would become the Executive Director and President of Bradesco’s private pension company until 1998. In 1999 Luiz Carlos Trabuco Cappi was become the Vice President of Bradesco, and the Chief Executive. In 2009, Luiz Carlos Trabuco Cappi would become Bradesco’s next president.
During his time as president, Luiz Carlos Trabuco Cappi in 2015 would be named the Entrepreneur of the Year, by Money. Luiz Carlos Trabuco Cappi, with the approval of the Chairman of Bradesco’s Board of Executive Mr. Brandao buy HSBC a $5.2 billion deal, the largest of that year.