The company changed names in September of 2014. every since then the company has gone by Equities First Holdings. The company has offices all across the earth. The main focus for this essay is the UK office based in London. The company is a financial advising agency. The business tends to help people with problems they come across while dealing money. The business is also known for their ability to issues out loan to certain customers. The rates on the loans are not shelf, and steady. The loan are bond securities, and help people buy things or save up for certain goal. While the loans are good for the person asking for the loan, they are also good for the company and the investors. The loans provides a safe return, that is also very rewarding. Investor get money every quarter depending on the performance of the company.