Roc Nation Sports is where Desiree Perez got her start in terms of developing a working relationships with Jay-Z. This was her bread and butter for making money that would also help her fuel her own ventures like a Manhattan nightclub. This was a good starting point for Desiree Perez, but it appears that this was only the beginning. As time went on, Roc Nation Sports became a bridge that would also lead to Tidal. This was another business aspect that Jay-Z needed a tremendous amount of help with, and Desiree would lead him out of the dark paths of music streaming blindness into a world of new and great expectations.
People are becoming a lot more inquisitive about what they can get if they sign up for Tidal. This wasn’t always the case. There are a ton of people that are interested in the free services, but it was a hard road to convince people that they would actually want to pay for services. This is what has made people look at what Desiree Perez was doing with Tidal.
Most of the people that were interested in trying to build a music collection with buying music are no longer doing this. It is obvious that Desiree Perez is the one that is helping Jay-Z lure consumers in a whole new way. He is bringing forth all the right elements that are going to help people maximize their music experience. This is what Perez is doing. She is sorting through the type of deals that will make people shift from wanting to own music to simply having a cloud music library at their disposal. This is the first thing that she is doing. The next thing she is doing is getting exclusive content to bring value to Tidal.com.