Music streaming has become a money-spinning business. Over time, many streaming services have cropped up, some have persisted the test of time, while others have been crushed by their competitors. All in all, none of those music streaming services stood out like Tidal/ROC nation. Tidal is music streaming service founded in 2015 by Shawn Carter popularly known as Jay-z. The music streaming company has had its share of wax and wane; its founders, especially Jay-Z, have tried to work different angles to ensure the company blossoms in the streaming world. Some of Tidal’s strategies failed, while some caught competitors unawares and swept them off their feet. Nevertheless, of all the decisions that Jay-z made, hiring Desiree Perez was the best decision he ever made.
Desiree Perez is an executive of Tidal. Her presence in the company has made Tidal raise to its highest point. The skilled negotiator has made it easy for Jay-z to run the company and have helped him in his transformation from being a rapper to being a widely acclaimed businessman. Perez is a business woman and is well known in the entertainment circles. Her success is attributable to her successful career at SC Enterprises, a company she runs together with her husband, Juan Perez. Palpably, her wealth of experience in the entertainment industry has played a fundamental role in enhancing her prowess in providing strategic direction in Tidal. For related story, hop over to tumblr.com
Talking about Tidal, without the mention of exemplary contributions by Desiree Perez would be an undoing, and we would out rightly be selling her short. Perez is said to have orchestrated the recent successes in Tidal. She is reportedly the one behind the high number of five-star exclusive artists that have flocked the music streaming company in the recent times. As what the site, crunchbase.com shows, Her leadership skill and her determination have led to the renaissance of Tidal. Recently, the company has reportedly added a million trial members thanks to Perez and her exceptional leadership skills. Follow her updates, visit facebook.com.
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