Desiree Perez, the woman behind Tidal’s Success

Music streaming has become a money-spinning business. Over time, many streaming services have cropped up, some have persisted the test of time, while others have been crushed by their competitors. All in all, none of those music streaming services stood out like Tidal/ROC nation. Tidal is music streaming service founded in 2015 by Shawn Carter popularly known as Jay-z. The music streaming company has had its share of wax and wane; its founders, especially Jay-Z, have tried to work different angles to ensure the company blossoms in the streaming world. Some of Tidal’s strategies failed, while some caught competitors unawares and swept them off their feet. Nevertheless, of all the decisions that Jay-z made, hiring Desiree Perez was the best decision he ever made.

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Desiree Perez is an executive of Tidal. Her presence in the company has made Tidal raise to its highest point. The skilled negotiator has made it easy for Jay-z to run the company and have helped him in his transformation from being a rapper to being a widely acclaimed businessman. Perez is a business woman and is well known in the entertainment circles. Her success is attributable to her successful career at SC Enterprises, a company she runs together with her husband, Juan Perez. Palpably, her wealth of experience in the entertainment industry has played a fundamental role in enhancing her prowess in providing strategic direction in Tidal.  For related story, hop over to tumblr.com

Talking about Tidal, without the mention of exemplary contributions by Desiree Perez would be an undoing, and we would out rightly be selling her short. Perez is said to have orchestrated the recent successes in Tidal. She is reportedly the one behind the high number of five-star exclusive artists that have flocked the music streaming company in the recent times. As what the site,  crunchbase.com shows, Her leadership skill and her determination have led to the renaissance of Tidal. Recently, the company has reportedly added a million trial members thanks to Perez and her exceptional leadership skills.  Follow her updates, visit facebook.com.

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Desiree Perez Ushers in New Way to Experience Music

Roc Nation Sports is where Desiree Perez got her start in terms of developing a working relationships with Jay-Z. This was her bread and butter for making money that would also help her fuel her own ventures like a Manhattan nightclub. This was a good starting point for Desiree Perez, but it appears that this was only the beginning. As time went on, Roc Nation Sports became a bridge that would also lead to Tidal. This was another business aspect that Jay-Z needed a tremendous amount of help with, and Desiree would lead him out of the dark paths of music streaming blindness into a world of new and great expectations.

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People are becoming a lot more inquisitive about what they can get if they sign up for Tidal. This wasn’t always the case. There are a ton of people that are interested in the free services, but it was a hard road to convince people that they would actually want to pay for services. This is what has made people look at what Desiree Perez was doing with Tidal.

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Most of the people that were interested in trying to build a music collection with buying music are no longer doing this. It is obvious that Desiree Perez is the one that is helping Jay-Z lure consumers in a whole new way. He is bringing forth all the right elements that are going to help people maximize their music experience. This is what Perez is doing. She is sorting through the type of deals that will make people shift from wanting to own music to simply having a cloud music library at their disposal. This is the first thing that she is doing. The next thing she is doing is getting exclusive content to bring value to Tidal.com.

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