The lip balm industry is growing in leaps and bounds, and EOS has become the company that consumers are looking at. It is a company that is doing things that have never been heard of in the lip balm industry. Chapstick has been a popular company of lip balm products, but even Chapstick has not been able to do some of the things that EOS lip balm has done within the last couple of years.
One of the things that EOS Lip Balm has done is creating something of frenzy for certain theme-based lip balm products. The Disney Princess lip balm, for example, was a popular theme-based lip balm that actually sold out very quickly when it hit stores. This caused such frenzy that it became a product that was resold on sites like eBay and Ulta for as much as $100. People were interested in these types of unique marketing campaigns for this lip balm.
This type of marketing generates a lot of buzz throughout communities where consumers are on the fence about the lip balm that they are trying. There may be some loyal customers for Burt’s Bees and ChapStick, but many of the young consumers today are indecisive. They may have never been privy to the early marketing campaigns that Chapstick may have presented. This means that they can possibly go in any direction when it comes to the lip balm products that they choose. This is one of the main reasons that EOS has been able to be so successful in recent months.
This is a company that has managed to gain a crowd because it was simply luring customers at the right time. Many consumers are seeing EOS products on social media sites. This type of popularity draws a lot of attention to the Evolution of Smooth products. For more info, visit evolutionofsmooth.com.