Lori Senecal serves as the global CEO of Crispin Porter and Bogusky. She grew up in Montreal where she was the youngest of four girls. During a recent interview with Huffington Post, she stated that the growth with three older sisters helped shape her to the leaders she is today. She had to work hard to carve a way through her accomplishments and identity on prnewswire.com. Her parents too had a fantastic work ethic. It helped push the children work hard and reach for the impossible. During college, Lori Senecal never had a clear plan for the future. After graduation, she sent out several resumes to companies hoping she would be accepted. She received an offer in Toronto where she worked in the media department. She created an opportunity for growth in the corporate field. Her career took off and has since had several opportunities for business growth and success.
Lori Senecal is a business leader that one was named as one of the executives to watch. During her stay at CP+B, she was listed among the Creative Innovators of the Year. She was involved with the 3 percent conference. The conference is a movement that seeks to increase the number of women that hold creative director positions within the country. The total number of women holding the position currently stands at 3 percent at http://www.adweek.com/agencyspy/cpb-names-lori-senecal-global-ceo/82157. The movement has been working hard to creating a change in the industry. It has shown that women are capable of working into those desired positions. Lori Senecal was also recognized by the Quantum Leap Award in 2013. She had portrayed excellent leadership and innovative skills on adweek.com.
Lori Senecal loves writing where she builds new business insights. Lori Senecal is known as the author of the article titled “Clueless or Subtle Strategy?” She talked at length about several things that corporations could learn from celebrities on NYTimes.com. Senecal has shown humility among other employees. She is confident in herself and has a great substance. Even though Lori Senecal’s personality doesn’t seem to favor her in business, she has put every effort and come out a success. She is someone that talks very little and is a great listener. That has helped her come with creative solutions for her company.